Social Media
As a social media content creator, two projects that truly fired me up were Superfly Movement and Proactiv Sports. Both brands are all about inspiring the next generation through fitness and sports, and I was the one conveying it.
They needed fast, dynamic content—and a lot of it. Volume and consistency were the name of the game, so I rolled up my sleeves and built a content strategy that wasn’t just varied but impactful. High-energy campaigns to engagement-driven posts were the focus, sparking organic growth and driving real results.
For me, it wasn’t just about cranking out content. It was about creating connections, delivering value, and seeing the strategies I built translate into tangible wins for these brands. That’s what keeps me doing what I do.
Youtube
I was deep in the game, creating content for brands when the call came in—Dicas do Salgueiro needed a creative boost. Later, the English version, Bruce Willow, followed. What started as a simple gig turned into a whirlwind of over 500+ videos: podcasts that sparked conversations, fitness tutorials that moved people (literally), and satire that left audiences in stitches. And I did them all.
In my first year, I didn’t just make videos—I made impact. Subscribers shot up by 30%, and the channel leveled up into something bigger, better, and bolder. I joined the team to inject that flavour it needed to rise to the next level—and we did just that. It was great!
Along the way I worked on a few other projects I’m pretty proud of. Have a look!
Corporate
In the 10+ years of doing corporate content, the one that stood out to me the most was when I had the chance to do 2 years of Free Electrons, a startup accelerator program with utilities from around the world: a ticket to creativity around the world! This wasn’t about playing it safe, it was a chance to break the mold, blending cityscapes with the energy of the program itself to tell a story that mattered. The challenge? Make complex ideas clear, dynamic, and unforgettable. The result? Cinematic content that captured the soul of each city, the program, and the people behind it.
That’s the kind of work I live for— stories that last.
Fashion
Fashion shoots were my start back in 2010 ! Whether just to shoot BTS or an editorial, the energy in a fashion shoot and location are always synonymous with eclectic vibes and the chance to capture unique moments. Every frame had to tell a story, or I wouldn’t use it!
My love for detail grew, as well as an appreciation for it. I hope I can do fashion again soon. I loved my time at Vogue Portugal.
Documentary
Documentaries have always fascinated me—there’s something about uncovering raw, real stories that feels like magic. When I came across the perfect subject, I couldn’t let it go. So I took the leap and did it all—every frame, every moment, every detail.
This project is more than just work; it’s a part of me. It’s been a long journey, and now, as it reaches its final stages, I’m excited to share a glimpse of what’s to come.
Here’s a teaser of a story I can’t wait for you to experience.